Poka-Yoke in the factory
In manufacturing, Poka-Yoke means mistake-proofing — designing the process so the error cannot happen. A USB plug that only fits one way. In this practice, the first Poka-Yoke is the price.
Why we don’t do free calls
Free calls attract browsers, not investigators. A commitment mechanism at the door ensures the person on the other side is ready to look at what they would rather not see. The price makes un-readiness impossible to ignore.
What this buys you
An engagement that starts with commitment runs differently — faster, with harder questions, with real change. The fee isn’t a barrier to the work. It is the first piece of the work.
The One Action: Notice where you are asking for free — and what that free version of you attracts.